Open 7 Days A Week 6:00am - 10:00pm

(608)-637-2476 | Floral (608)-637-8127

Fuel Saver

Gas Rewards Balance


Step 1

Pick up your Fuel Card Card the next time you’re in the store. Fill out the enrollment form at our service desk. We’ll do the work to get you registered. Earn 2 cents per gallon just for enrolling! Present your card that very day when you shop and immediately start earning rewards.

Step 2

Shop for specially marked groceries and earn Gas Discounts on your Fuel Card Card. The more Gas Discount products you buy, the more you can save on gas. Your card can earn you Gas Rewards each and every time you shop, and it’s FREE!

Step 3

You can redeem Gas Rewards for gas savings at our participating gas stations. The more you use your card, the greater your rewards!


How Do I Register?

Stop by the Customer Service Desk to fill out an enrollment form. You’ll earn 5 cents off per gallon just for enrolling!

Does the Rewards Card Cost Me Anything?

Absolutely Not! The Rewards Program is our way of thanking you for shopping with us. We will never have you, our valued customer, pay for your own rewards.

How do I earn discounts?

Shop for specially marked groceries and earn gas Discounts. The more gas discount products you buy, the more you can save on gas. Your card can earn you rewards each and every time you shop, and it’s free!

How Do I Redeem My Gas Rewards?

You can redeem your Gas Rewards for gas savings at our participating gas stations. The more you use your card, the greater the discount. Just swipe your Rewards Card at the pump or key in your 12 Digit Rewards Card number on the back of key tag and see the price you pay per gallon drop. Maximum of 15 gallons for each transaction.

Do I Need My Card for Weekly Ad Pricing?

No. The Rewards Card is NOT a discount card. You will continue to get our weekly ad pricing without the card.

Why Do You Ask for My Phone Number?

We may need to contact you if your card is returned to us, or there is a question about your Rewards.

Do I Need to Keep Track of My Receipts?

No. You do not have to keep your receipts. You will see your currently earned discount displayed on your receipt each time you shop.

What Happens if My Gas Rewards Aren’t Issued During the Transaction?

You will have to have your Rewards card presented during the transaction to get your Gas Rewards. If you have any questions, visit our Customer Service Desk.

What if I Lose My Card?

Please see Customer Service for a replacement. They will transfer your existing rewards balance to the new card. Customers are issued 3 rewards cards – two of which are key tags – that earn Rewards for a single account. Only one account can be issued to a single family/household.

Should Everyone in My Household Get Their Own Card?

No. Your card has 1 card style and 2 key tags. Give other members of your household one, so all of your discounts will go to the same account. Watch how fast they add up!

Will My Personal Information Be Sold?

Absolutely Not! The Rewards Program and your information is owned by us and managed by Loyalty Lane Inc., with a very close working relationship between the two companies. None of the information you give us will EVER be sold, rented or shared by either company or its employees or associates.

If I Give My Email Address, Are You Going to Fill My Inbox?

No. When you initially enroll, we will send you a Welcome email, and then follow up with special promotions periodically. We don’t like our inbox full of ads and we’re not going to fill yours. If you ever have any suggestions for things you may find of interest or of use to be emailed to you please let us know.

Is This a Limited Time Promotion?

No. This is not a limited-time or temporary promotion. This a program that we are committed to provide for our customers.

  • Any person enrolling in the Fuel Card program or using the rewards card or using this website, constitutes accepting all the terms and conditions stated here.
  • Viroqua Village Market reserves the right to change reward values or modify the terms and conditions of the Fuel Card program at any time.
  • The Fuel Card program is the property of Viroqua Village Market and we reserve the right to terminate the program at any time. A 30-day notice will be given to Fuel Card cardholders prior to termination.
  • Viroqua Village Market will always endeavor to provide proper rewards values for shopping, and will correct any reasonable errors, but cannot be responsible for all alleged errors.
  • Phone number in lieu of card is designed as a backup only. Viroqua Village Market will endeavor to correct any reasonable errors, but cannot be responsible for phone number(s) errors or duplicate phone numbers on record.
  • Viroqua Village Market reserves the right to terminate Rewards accounts that have been inactive for two years.
  • Viroqua Village Market cannot be responsible for the actions of employees or associates of businesses or organizations or their behavior as it relates to the Fuel Card Program.
Privacy Statement
Your Privacy is protected! All of your personal information is completely confidential and will not be shared or sold to anyone by Viroqua Village Market, Loyalty Lane Rewards, or any affiliates or employees of either company. Your information will only be used by Viroqua Village Market to contact you with communications and special offers. You always have the option to discontinue these communications.

We employ state of the art encryption technology when sending and receiving confidential information. Customer privacy is at the heart of everything we do.

Information Collection
We collect information provided by our website users during registration for certain activities such as creating an account, signing up for email announcements and newsletters, making purchases, and when visitors provide their personal contact information when requesting information about products and services. We may periodically send out newsletters or other types of promotional announcements to those who have registered their email addresses with us. No third parties will contact registered users except through advertisements contained in the newsletters sent from us. We do not reveal any personal information that is provided by our website users to any third parties without prior permission. We use every reasonable precaution to keep personal information secure.

Removal from Database
Registered users can be removed from future email announcements at their request. Instructions for removal are contained in Preferences.

Village Market(608)-637-2476

Open 7 Days A Week
6:00am – 10:00pm

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